Estudio Lovaglio

Design of containers



Intent to buy

The closest and most authentic bond between a trademark and a potential buyer happens during the last stage of the purchase experience, when the client connects directly and without intermediaries with the final product.


The emotional connection between a trademark, a container and the consumer may trigger or neutralise the wish to buy. Once again the values to which a trademark is related become relevant. The packaging development must trigger positive emotions, familiarity and trust.


Purchase decisions are made in a matter of seconds when the packaging design must cause an impact with extreme power to the consumer and convey the information necessary for the choice to be made. For such purpose, it is important that language is clear and accurate.

A container as well as any other piece of design, must stand out from the rest and be unique, it must lead to the customer’s loyalty to the trademark and must be easy to handle.

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