Today, the Instagram Feed is as important as a website homepage. A professionally designed wall is no longer optional, but essential. It is the kicking point for advertising a brand, building trust, attracting audiences, and making it easier for potential customers to buy products or services. The first thing to do is to set a specific goal achievable in a specific period of time. Goals differ according to each type of company, and they serve as guide to create the post contents.
It is a good practice to choose a certain type of feed design and to work on its look & feel (margins, photo frames, fonts, among others).
The frequency of posts on Instagram is the result of prior strategy work and is different depending on each type of company (B2C, B2B, government organizations, NGOs, etc.), and their own marketing objectives.
The strategy is to study every aspect of your company's business model with the help of "The Business Model Canvas" created by Alexander Osterwalder. In all cases you have to analyze your Audience, define your SMART Goals (Specific, Measurable, Achievable, Relevant, Timely), and with all this information, create a precise calendar for your posts.
It is really useful to plan a post calendar and determine in advance the day and time of each post to anticipate new business opportunities. In this calendar you will take into account important dates, promotions, discounts, events, etc.
If your goal is to sell low-cost products in large quantities, the regularity of your posts will be much greater than if you own a company that provides professional services and seeks to become a benchmark in a specific area. Important! You should always be careful not to overwhelm your audience!